CareFirst BlueCross BlueShield (CareFirst) recognizes that a key factor to advancing access, affordability, quality and equity is integration of a public health framework with business operations and strategy. Data can uncover members who are experiencing health disparities, and the clinical and social drivers of those disparities. CareFirst leverages its data insights to develop strategic partnerships with providers and care delivery systems, enhance care management supports and implement quality improvement efforts. 
In this session, participants will hear about three key strategies CareFirst employs to achieve equitable outcomes:

1. Building a data infrastructure to identify clinical and social drivers.
2. Using data insights and evidence-based practices to identify strategic opportunities to decrease health inequities.
3. Delivering programs and services that enhance access, affordability, and equity by improving the quality of care patients receive.

Presenters will offer case examples illustrating CareFirst's public health approaches to addressing racial disparities in severe maternal morbidity. They will demonstrate how data-driven insights, coupled with quality improvement and clinical transformation, can effectively address gaps in care, improve health outcomes, and promote overall well-being.

You Will Learn:

• How to build a data infrastructure to identify clinical and social drivers of health disparities.
• Strategies for using data insights and evidence-based practices to reduce health inequities.
• Approaches to delivering programs and services that enhance access, affordability, and equity.
• Case examples of addressing racial disparities in severe maternal morbidity.
• How data-driven insights, quality improvement, and clinical transformation can close gaps in care and improve health outcomes.