Health systems face mounting pressure to close care gaps faster, manage rising quality expectations, and improve patient experience—all while working with constrained workforce capacity. Yet across most organizations, outreach activities remain fragmented. Multiple teams often contact the same patient for different care gaps, generating duplication of efforts, inconsistent messaging, and reduced engagement. Advocate Health confronted this challenge directly and built an enterprise-wide, technology-enabled outreach model designed to eliminate duplicative contacts and accelerate quality performance. This session delivers a comprehensive view of that transformation, detailing the partnership between provider (Advocate Health) and intermediary (Cipher) that made system-wide modernization possible.

Key Takeaways:

• Coordinated, tech-enabled outreach reduces duplication and improves patient engagement.
• AI-supported calling and SMS amplify workforce capacity and increase closure velocity.
• Cross-sector governance is essential for accuracy, compliance, and sustainable scale.
• A unified measurement framework connects outreach → engagement → efficiency → outcomes.