As NCQA marks 35 years of advancing health care quality, the focus shifts from how far we've come to where we need to go next. Join NCQA President Peggy O’Kane and visionary leaders for a forward-looking discussion on the future of quality. This session will explore how quality measurement will evolve to support a more proactive, sustainable health system—one that prioritizes prevention, improves chronic disease management, and meets the complex needs of an aging population. The group will examine how investing in primary care and rethinking the practice of medicine can deliver better outcomes and value, and the collaboration needed to make innovations, policy shifts and bold ideas shape the future of quality-driven care.