Rich Almeida leads Product Strategy and Compliance at Firely, translating federal health policy and quality measure specifications into scalable, standards-based digital solutions. With more than 20 years of experience in healthcare quality measurement, he brings deep expertise across CMS quality programs, HEDIS, and The Joint Commission.

Rich provides subject matter expertise in FHIR and CQL, guiding product strategy and supporting organizations as they operationalize digital quality measures in real-world environments. He represents Firely in policy discussions with CMS and industry partners, advocating for standards-based interoperability and the advancement of dQMs. He also contributes to open-source innovation, including the .NET CQL SDK developed in collaboration with NCQA.