In today’s complex health care landscape, delivering high-quality, equitable care requires a deep understanding of member experiences, needs and barriers. This session explores how health plans and providers can strategically blend quantitative data (claims, HEDIS®, risk stratification, utilization) with qualitative insights (member stories, focus groups, call center feedback, community engagement) to design programs that are more responsive, equitable and effective. 

Participants will gain a practical framework that uses storytelling to humanize metrics, and targeted interventions to improve clinical outcomes and member satisfaction. Real-world examples from Kern Health Systems will illustrate the power of data integration. 

Learn How To:

• Combine quantitative and qualitative data to create a comprehensive view of member needs and care gaps.
• Leverage member stories and insights to humanize metrics and shape more meaningful interventions.
• Design programs that drive both clinical outcomes and member satisfaction.
• Apply a data integration framework for health plans and providers to enhance engagement and reduce disparities.