From Insights to Impact: Improving Member Experience and Outcomes through Qualitative and Quantitative Data In today’s complex healthcare landscape, delivering high-quality, equitable care requires more than just numbers—it demands a full understanding of member experiences, needs, and barriers. This presentation will explore how health plans and providers can strategically combine quantitative data (claims, HEDIS, risk stratification, utilization) with qualitative insights (member stories, focus groups, call center feedback, community engagement) to design more responsive programs and close critical gaps in care. Attendees will walk away with a practical framework for aligning data sources, using storytelling to humanize metrics, and implementing targeted interventions that drive both clinical outcomes and member satisfaction. Real-world examples from Kern Health Systems will highlight the power of data integration in reducing disparities, enhancing engagement, and achieving measurable results. Target Audience: Healthcare leaders, quality improvement professionals, health equity teams, data analysts, community engagement specialists, and managed care professionals interested in driving member-centered innovation. Format: 45-minute presentation + 15-minute Q&A. Interactive elements include sample data dashboards, brief case study walkthroughs, and audience polling to explore common data challenges.