Daniela Simpson is a seasoned healthcare analytics and data strategy expert with over two decades of experience driving insights and innovation across payer, provider, and consulting landscapes. Currently a Senior Consultant at Wakely Consulting Group, she supports health plans, providers, and government programs with data-driven strategies to enhance affordability, quality, and value in care delivery.

Known for translating complex data into actionable insights, Daniela brings a career-long commitment to improving care delivery through data-driven solutions. Her leadership roles at Blue Cross Blue Shield of Arizona, Transcarent, and now Wakely have focused on optimizing quality programs, advancing HEDIS performance, strengthening population health data strategies, and enabling the transition to value-based care. She has deep expertise in quality measurement operations, provider analytics, CMS interoperability rules, FHIR-based data exchange, and transition to digital measurement. Daniela serves on NCQA's Digital Quality Implementation Community (DQIC) Executive Committee, contributing to industry-wide discussion on the transition to digital measurement and emerging interoperability standards. Known for her ability to translate regulatory and technical complexity into clear, actionable guidance, she helps organizations modernize quality programs while remaining grounded in operational realities and stakeholder needs.