Rob is the VP of Clinical Intelligence at Smile Digital Health. He is an experienced entrepreneur, having co-founded four start-ups, and has over two decades of experience in the software field, spanning consulting, manufacturing, financial, and medical software. He is currently the Technical Lead of the Health Level 7 (HL7) Da Vinci Risk Adjustment Use Case and has contintributed to several other HL7 FHIR standards related to the Clinical Reasoning Module. His role at Smile is to integrate and expand the Smile Product Portfolio with Clinical Reasoning capabilities and the dynamic delivery of knowledge.